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  • The Single Most Powerful Word in Marketing

    By Kevin on November 14, 2018 in Marketing, Sales
    0

    Can a single word generate a 7x increase in sales in one year? It was in 2004 when I met a pharmaceutical brand director (I’ll call him Dave) who was credited with turning around the sales of a new cholesterol drug. His company had launched the product with high...

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  • 7 Things I Learned From Building An AI Chatbot For Leadership Development

    By Kevin on October 22, 2018 in Entrepreneurship, leadership
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    My mission is to spark 100 million leaders in the next 10 years. That’s a lot of people. How can I possibly reach so many people in so little time? More specifically, how can we train that many people in that amount of time? AI For Training And Development The answer: artificial...

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  • Create Your Own Leadership User Manual

    By Kevin on September 28, 2018 in leadership
    0

    I’ve long been captivated by the idea of creating a leadership “user’s manual.” The basic idea is that managers should create a short guide to their personality, work style and, yes, even quirks, so that their direct reports would know how to best work with them. I also suspected...

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  • Wash away

    By Kevin on June 8, 2018 in Uncategorized
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    Last night celebrity chef Anthony Bourdain killed himself. Three days ago fashion designer Kate Spade killed herself. These celebrity suicides cause us to recall Robin Williams suicide four years ago. Celebrity suicides seem to hit us–and certainly make headlines–far more than the “other” 50,000 suicides that happen in America...

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  • I Was A Popular, But Horrible Boss

    By Kevin on October 20, 2017 in Uncategorized
    2

    For two decades I was a horrible boss. Most of the people who worked for me wouldn’t say that. Most of them liked me. I was popular, friendly, transparent, empowering, supportive. So what was the problem? I was non-confrontational. I didn’t give tough feedback. I let problems linger. Why?...

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  • There is never a war

    By Kevin on October 19, 2017 in Uncategorized
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    Crazy good interview with David Letterman. His rivalry with Jay Leno was legendary as was his self-doubt and obsession with being #1. But he says now:   “It was ‘The Late Night Wars’, oh ‘Jay’s winning, nobody likes me, and everybody likes Jay…Now I think, what was that? Who’s...

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  • The Stress Ritual I Use For Instant Calm

    By Kevin on October 19, 2017 in Uncategorized
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    My friends call me stoic, Dr. Spock, or just Zen’d out. But the stress I’ve felt over the last 8 weeks has been crazy. Logically I know I shouldn’t feel stress. But anxiety isn’t logical. Anxiety means I’m living in the future. I’m worrying about things that haven’t happened,...

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  • Example of a Bad Layoff Announcement

    By Kevin on September 20, 2017 in career, leadership, People, Strategy
    1

    Doing layoffs is the hardest thing any business leader will have to ever do. And how you announce it is critically important. In July of 2014, Microsoft VP Stephen Elop unwittingly became the butt of jokes and the poster child for how not to announce layoffs when he released...

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  • One Podcast Host’s Obsession Confession

    By Kevin on August 12, 2017 in Uncategorized
    0

    I promise you this article isn’t about podcasting. I’ve made over 100 changes to my podcast, The LEADx Show, even though it only launched five months ago. I’ve changed the mic, changed the recording software, changed the entire show format, changed the type of guest I’m inviting, even added...

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  • Why Successful People Never Bring Smartphones into Meetings

    By Kevin on July 24, 2017 in Uncategorized
    2

    How can we be productive–how can we get DEEP WORK done–when we’re being barraged with endless text messages, emails and social media alerts? And when we do reach for our phones at work, many think we’re being rude. I discussed this issue a couple years ago on FOX.  

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