Kevin Kruse

Can a single word generate a 7x increase in sales in one year? It was in 2004 when I met a pharmaceutical brand director (I’ll call him Dave) who was credited with turning around the sales of a new cholesterol drug. His company had launched the product with high...

My mission is to spark 100 million leaders in the next 10 years. That’s a lot of people. How can I possibly reach so many people in so little time? More specifically, how can we train that many people in that amount of time? AI For Training And Development The answer: artificial...

I’ve long been captivated by the idea of creating a leadership “user’s manual.” The basic idea is that managers should create a short guide to their personality, work style and, yes, even quirks, so that their direct reports would know how to best work with them. I also suspected...

Last night celebrity chef Anthony Bourdain killed himself. Three days ago fashion designer Kate Spade killed herself. These celebrity suicides cause us to recall Robin Williams suicide four years ago. Celebrity suicides seem to hit us–and certainly make headlines–far more than the “other” 50,000 suicides that happen in America...

For two decades I was a horrible boss. Most of the people who worked for me wouldn’t say that. Most of them liked me. I was popular, friendly, transparent, empowering, supportive. So what was the problem? I was non-confrontational. I didn’t give tough feedback. I let problems linger. Why?...

Crazy good interview with David Letterman. His rivalry with Jay Leno was legendary as was his self-doubt and obsession with being #1. But he says now:   “It was ‘The Late Night Wars’, oh ‘Jay’s winning, nobody likes me, and everybody likes Jay…Now I think, what was that? Who’s...

My friends call me stoic, Dr. Spock, or just Zen’d out. But the stress I’ve felt over the last 8 weeks has been crazy. Logically I know I shouldn’t feel stress. But anxiety isn’t logical. Anxiety means I’m living in the future. I’m worrying about things that haven’t happened,...

Doing layoffs is the hardest thing any business leader will have to ever do. And how you announce it is critically important. In July of 2014, Microsoft VP Stephen Elop unwittingly became the butt of jokes and the poster child for how not to announce layoffs when he released...

I promise you this article isn’t about podcasting. I’ve made over 100 changes to my podcast, The LEADx Show, even though it only launched five months ago. I’ve changed the mic, changed the recording software, changed the entire show format, changed the type of guest I’m inviting, even added...

How can we be productive–how can we get DEEP WORK done–when we’re being barraged with endless text messages, emails and social media alerts? And when we do reach for our phones at work, many think we’re being rude. I discussed this issue a couple years ago on FOX.