By Kevin on November 14, 2018
Can a single word generate a 7x increase in sales in one year? It was in 2004 when I met a pharmaceutical brand director (I’ll call him Dave) who was credited with turning around the sales of a new cholesterol drug. His company had launched the product with high...
By Kevin on May 18, 2012
My sales rep: “They just want us to build ten hours of training for $10,000 and they need it in a month.” Me: “That’s ridiculous. Did you tell them we don’t do that? Did you explained why they’ll get better results from our approach and why we charge $500,000...
By Kevin on April 8, 2011
This week’s edition of Bloomberg Businessweek has an article about magazine publisher, Richard Beckman, and his efforts to revitalize The Hollywood Reporter, Adweek and other media properties. I read with interest and some amusement how Beckman says he invented the term “B-to-I”. Most are familiar with the term B-to-B...
By Kevin on December 2, 2010
A friend of mine recently took over as the CEO of a small business, which has millions of dollars in deposits with their bank. He told me that he has been on the job for three months, and nobody from the bank had ever contacted him to introduce themselves,...
By Kevin on December 1, 2010
The cofounders of an internet startup were pitching me for angel money recently. Typical story…about a year old, burned through their first $3 million dollars. No revenue, out of cash, and looking for $3 million more. I noticed they had several competitors, many which seemed to be generating more...
By Kevin on September 13, 2010
It seems like everyone has the dream of writing a book someday and I’m often asked how to get a book accepted by a major publisher. Penny Sansevieri recently wrote a spot-on post for aspiring authors, How to Get a New York Publisher. Key points: 83% of Americans want...
By Kevin on August 23, 2010
Everybody wants to sell more stuff—especially in this economy. It’s not complicated–you only have two options: 1) Sell new stuff to existing customers 2) Sell existing stuff to new customers So you have to make a choice. Do you want to find new people to buy what you have,...
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