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Strategy

  • Example of a Bad Layoff Announcement

    By Kevin on September 20, 2017
    1

    Doing layoffs is the hardest thing any business leader will have to ever do. And how you announce it is critically important. In July of 2014, Microsoft VP Stephen Elop unwittingly became the butt of jokes and the poster child for how not to announce layoffs when he released...

  • Top 25 Most Innovative Companies Of The Year

    By Kevin on August 14, 2013
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    If you had to guess which companies were the most innovative in the world, what names would you come up with? For me I think of Amazon.com, Google, maybe Apple. So I found it interesting how few names on the new Forbes Top 25 Most Innovative Companies Of The...

  • Greatest Business Decisions Of All Time

    By Kevin on May 29, 2013
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    (Originally published on Forbes.com.) Business leaders make thousands of decisions each year, and sometimes, a single decision can have a powerful far reaching impact. In the book, The Greatest Business Decisions of All Time, Verne Harnish explores those “black swan” decisions that brought great success at companies like Zappos,...

  • B-to-I? Redefining Your Client’s Buying Criteria

    By Kevin on April 8, 2011
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    This week’s edition of Bloomberg Businessweek has an article about magazine publisher, Richard Beckman, and his efforts to revitalize The Hollywood Reporter, Adweek and other media properties. I read with interest and some amusement how Beckman says he invented the term “B-to-I”. Most are familiar with the term B-to-B...

  • RTB versus CTB

    By Kevin on September 7, 2010
    2

    A friend of a friend recently started his new job as company President. On his first day he sat down with his boss, the CEO. “One thing we should do right away is decide roles and responsibilities,” the new President began. “What is it that I do and what...

  • Five Things CEO’s Do

    By Kevin on September 2, 2010
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    If you’re the CEO, business unit leader, or department head this is what you should be doing: 1) Set the goal 2) Design the strategy to reach the goal 3) Operationalize the strategy; make a plan (e.g., break it down, make it measurable) 4) Staff the plan (e.g., hire,...

  • Mergers Never Work? Google Doesn’t Agree

    By Kevin on August 28, 2010
    1

    Many people believe that mergers and acquisitions rarely work. In fact, Wharton Professor Robert Holthausen claims that hundreds of studies prove that mergers and acquisitions fail from 50-80% of the time. Google would be surprised to hear that. See this cool graphic that shows how they’ve acquired 78 companies...